Last updated: 21/02/2025

At Apex Appliance Experts, we are committed to protecting your privacy and ensuring your personal data is handled securely and transparently. This Policy explains how we collect, use, store, and share your information when you visit our website, use our services, or contact us. It also outlines your rights under the General Data Protection Regulation (GDPR) and other applicable data protection laws.

1. Who We Are

Data Controller:
Apex Appliance Experts Ltd
348 Hornsey Road, London, N7 7HE, United Kingdom
Contact Number: 02039209887
Email: Accounts@applianceexperts.co.uk

This Privacy Policy applies to our website hosted on Hostinger and built using WordPress and Elementor Pro, as well as all associated online services and forms.

2. Information We Collect

a) Personal Data Provided by You

When you interact with our website (such as filling out forms for repair quotes or callback requests), we may collect the following personal data:

• Contact Details: Name, phone number, email address, full postal address, and postcode.
• Appliance Information: Details about the appliance you require repair for, including any description of faults or symptoms.
• Technical Data: Your IP address, date and time of form submission, user agent, and remote IP address.

b) Data Automatically Collected

When you visit our website, our systems (and those of our service providers) may automatically collect certain data, including:

• Cookies & Tracking Data: Information stored in cookies (see Section 4 for details).
• Usage Data: Browser type, device information, pages visited, and referring URLs.

c) Third-Party Data

Our website is hosted on Hostinger and uses WordPress and Elementor Pro. These platforms may collect technical data (such as server logs and IP addresses) solely for website functionality and security. We do not control these processes; please refer to their respective privacy policies for more details.

3. How We Use Your Data

We process your data for the following purposes:

• Service Provision: To respond to your repair requests, schedule appointments, and provide tailored appliance repair services.
• Communication: To contact you regarding your inquiries, send quotes, updates, or customer support.
• Website Improvement: To analyze website usage, improve our services, and personalize user experience.
• Compliance: To meet our legal obligations under applicable laws, including the GDPR.
• Marketing (with consent): To send newsletters or promotional material about our services; you can opt out at any time.

Legal Basis for Processing:
We process your personal data on the following legal grounds:

• Consent: Where you have provided explicit consent (e.g., subscribing to our newsletter).
• Contractual Necessity: To fulfill your service requests and contracts with us.
• Legal Obligation: To comply with statutory and regulatory requirements.
• Legitimate Interests: To improve our services, manage our website, and conduct analytics, provided these do not override your rights.

   

4. Cookies and Tracking Technologies

a) What Are Cookies?

Cookies are small text files stored on your device that help us recognize you and enhance your browsing experience.

b) How We Use Cookies

• Essential Cookies: These cookies are necessary for the website’s basic functions (e.g., session management, security, and accessibility).
• Analytical Cookies: We use cookies to understand how visitors use our website (e.g., Google Analytics). This data helps us improve site functionality and user experience.
• Functional Cookies: These cookies remember your preferences (e.g., language settings).

c) Your Cookie Choices

You can control and manage cookies through your browser settings. Please note that disabling some cookies may affect website performance and functionality.

For more details, please see our Cookie Policy (or include cookie details in this section).

5. Data Sharing and Transfers

We do not sell or rent your personal data to third parties. However, we may share your information with:

• Service Providers: Trusted third-party companies (such as payment processors, analytics providers, and hosting services) who assist us in operating our website and delivering our services.
• Legal Authorities: Where required by law or to protect our legal rights.
• Business Partners: In connection with joint service offerings, provided that appropriate safeguards are in place.

If your data is transferred outside the European Economic Area (EEA), we ensure that such transfers are protected by standard contractual clauses or other approved safeguards.

6. Data Retention and Security

a) Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this Policy, or as required by law. Once the data is no longer needed, it will be securely deleted or anonymized.

b) Data Security

We implement appropriate technical and organizational measures to safeguard your data against unauthorized access, alteration, disclosure, or destruction. However, please note that no method of transmission over the internet is 100% secure.

7. Your Rights Under GDPR

Under the GDPR, you have the following rights regarding your personal data:

• Access: The right to request a copy of the data we hold about you.
• Correction: The right to have inaccurate or incomplete data corrected.
• Erasure: The right to request deletion of your data under certain circumstances.
• Restriction: The right to request limitations on the processing of your data.
• Portability: The right to request your data in a structured, commonly used format.
• Objection: The right to object to processing based on legitimate interests or direct marketing.
• Withdrawal of Consent: If processing is based on your consent, you may withdraw your consent at any time.

To exercise any of these rights, please contact us at repairs@applianceexperts.co.uk.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with an updated “Last Updated” date. We encourage you to review this Policy periodically.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Apex Appliance Experts Ltd
348 Hornsey Road, London, N7 7HE, United Kingdom
Phone: 02039209887
Email: Accounts@applianceexperts.co.uk

By using our website, you acknowledge that you have read and understood this Privacy, Cookies & Data Protection Policy. Your continued use of our services constitutes your acceptance of any changes made to this Policy